2024
30 OctÂ鶹´«Ã½Ó³» flies high at the Sydney International Business Competition 2024
SYDNEY: Â鶹´«Ã½Ó³» University emerged as the first runner-up at the prestigious Sydney International Business Competition 2024.
Represented by Josephine Andrea Madolen, Cheng Yi Xuan, Chey Shuan Moon and Pua Wei Fang, Â鶹´«Ã½Ó³» edged out more fancied teams in the five-day competition that was held at the University of Sydney.
And it was a double joy for Â鶹´«Ã½Ó³» as Wei Fang picked up the best speaker award.
Apart from the hosts, the University of Technology Sydney, the University of Otago, Copenhagen Business School, the University of M¨¹nster, the University of Washington-Seattle, Corvinus University of Budapest, the American University of Beirut, City University of Hong Kong, The Hong Kong Polytechnic University and The Chinese University of Hong Kong participated in the competition.
Tasked with developing business strategies for Telstra - Australia¡¯s largest telecommunications company - team Â鶹´«Ã½Ó³» proposed Device Reporting API in the healthcare sector.
This would tackle key issues like device malfunctions, enable real-time monitoring and flag inefficiencies in interconnected systems comprising IoT medical devices.
Their ingenuity impressed the Telstra representatives on the judging panel and Â鶹´«Ã½Ó³» emerged as the overall winner in their pool, before finishing second behind Copenhagen Business School in the finals.
¡°This experience has been transformative and we¡¯re really happy with our effort considering this is our first competition outside Asia,¡± said Josephine Andrea who served as the team leader.
¡°I felt intimidated by the calibre of students from renowned universities at first. But I chose not to focus on the skills gap and give my best. In the end, it¡¯s fine to face stronger competitors - what matters is personal growth and continuous learning.
Reflecting on her experience, Yi Xuan said that she learnt a lot about resilience during the competition from her Lebanese peers.
¡°I was inspired by the team from the American University of Beirut who gave their all despite the turmoil that is going on in their country,¡± she said. ¡°Watching them reminded me that perseverance is key under all circumstances.¡±
¡°This experience has greatly boosted my confidence, giving me a stronger belief in my ability to achieve the goals I set for myself,¡± said Wei Fang. ¡°I now understand that failures are just temporary setbacks; as long as I keep working hard, I can reach my goals.¡±
Ranked in the world¡¯s top 1% in the QS World University Rankings 2025 by virtue of its top 265 ranking, Â鶹´«Ã½Ó³» University stands out as one of Asia¡¯s top private universities.?
