Overview
Marketing is about meeting and satisfying the needs and wants of customers, which will directly assist to increase an organisation¡¯s profitability. Students will learn about the fundamental principles of this discipline, as well as go in depth into marketing processes, consumer behaviour, brand management and business communication. By the end of this programme, students will have the skills and knowledge necessary to build a successful career in this exciting and dynamic field.
* This programme received a 100% graduate employability score in the Ministry of Higher Education¡¯s Graduate Employability 2022. (Source: )
Academic Requirements
?Â鶹´«Ã½Ó³» Foundation Year
CGPA 2.0
STPM
2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
?A-Level
Minimum 2 principals (D)
?UEC
5 credits (B6) and pass (C8) in Mathematics and English
?International Baccalaureate (IB)
Min score of 26/42 from 6 subjects
?National Matriculation
CGPA 2.0
AUSMAT/ HSC/SACE/TEE/WACE
ATAR score 60% or Minimum 60% average in 5 subjects
High School Certificate
Min average of 60%
High / Secondary School Diploma (Grade 12) / Canadian Grade 12 ¨C nama mengikut wilayah di Canada
Min average of 60% in 6 subjects
Canadian Pre-University (CPU)
Canadian International Matriculation (CIMP)
Min average of 60% in 6 subjects
Singapore Cambridge general Cert of Education Advanced level, Singapore
Pra U2, Singapore
Â鶹´«Ã½Ó³» Foundation programmes
Matriculation from local universities
Recognised Foundation from any IPTA & IPTS
Recognised Diplomas from any IPTA & IPTS in the related field
Min CGPA 2.0
Diploma (business-related)
Minimum CGPA of 2.0
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
English Language Requirements
For Local Students
MUET
Band 3SPM English Language
Grade B+SPM English Language 1119/O-Level/IGCSE
Grade CUEC English Language
Grade A2IELTS
Band 5.5TOEFL iBT
46- If the English Language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate program based on the University¡¯s decision.
For International Students
IELTS
Band 5.5Cambridge English Qualifications and Tests
160TOEFL IBT
46Pearson Test of English
51- International applicants who do not meet the respective academic programme¡¯s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
- Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
- Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
- Business Law
- Statistics and its Applications
- Fundamentals of Management
- Fundamentals of Marketing
- Microeconomics
- Organisational Behaviour
- Introductory Accounting
- Introduction to Marketing Communication
- Business Communication
- Macroeconomics
- Financial Management
- Business Mathematics
- Sales Management
- Human Resource Management
- Internet in Practice
- Direct Marketing
- Marketing Processes
- Management Science
- Consumer Behaviour
- Business Research Methods
- Digital Marketing
- Business Information Systems
- Entrepreneurship
- Retail Management
- Co-Operative Placement 1
- Marketing Research Project A
- Marketing Promotion
- Strategic Marketing
- Marketing Research Project B
- Strategic Management
- Services Marketing
- Current Issues in Marketing
- Co-Operative Placement 2
Electives
- International Business
- Strategic Information Systems Management
- Strategic Brand Management
- Business Intelligence using Big Data
- Logistics and Supply Chain Management
- Business Ethics in Ethical Decision Making
- Appreciation of Ethics and Civilisations
(Penghayatan Etika and Peradaban) - Philosophy and Contemporary Issues
(Falsafah dan Isu Semasa)
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)
- Public relations consultant
- Marketing manager
- Corporate branding consultant
- Business development manager
- Sales manager
- Retail manager
- Advertising and promotion manager
Local Students
Approximate Total Fees:
RM 54,440
International Students
Approximate Total Fees:
RM 65,240
Note: This is an estimated fee, as different countries have different visa processing charges and administrative fees. For more information, kindly refer to your region¡¯s counselor for the detailed fee breakdown.
