Overview
The marketplace is dynamic and challenging. A marketer must possess a strategic mindset to navigate these challenges and develop unique selling propositions for the company's products and services. This programme cultivates graduates with a comprehensive understanding of marketing within an organisation and the broader business landscape. Graduates will develop a strong analytical and strategic mindset, mastering essential skills to analyse, plan, implement and control strategic marketing initiatives.
* This programme received a 100% graduate employability score in the Ministry of Higher Education¡¯s Graduate Employability 2022. (Source: )
Academic Requirements
?Â鶹´«Ã½Ó³» Foundation year
Pass, with a minimum CGPA of 2.0
STPM
Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
?A-Level
Minimum 2 principals (D)
?UEC
Minimum 5 credits (B6) and pass (C8) in Mathematics and English
?National Matriculation
Minimum CGPA of 2.0
International Baccalaureate (IB)
Minimum score of 26 points in 6 subjects
Canadian Pre-U
Minimum average of 60% in 6 subjects
AUSMAT/HSC/ SACE/TEE/WACE
ATAR score 60% OR minimum 60% average in 5 subjects
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Diploma (business-related)
Minimum CGPA of 2.0
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
Note (Source: Surat Pekeliling MQA Bil 2/2016) :
The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.
Academic Requirements
SPM
Pass SPM with minimum 5 credits
O-Level
Minimum 5 credits (C)
UEC
Pass UEC with minimum 3 credits (B6)
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 50%
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Note:
The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
English Language Requirements
For Local Students
MUET
Band 3SPM English Language
Grade B+SPM English Language 1119/O-Level/IGCSE
Grade CUEC English Language
Grade A2IELTS
Band 5.5TOEFL iBT
46- If English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
Cambridge English Qualifications and Tests
(i. B1 Preliminary, B2 First, C1 Advanced C2 Proficiency )
160Cambridge English Qualifications and Tests
(ii. Linguiskill Online)
160Cambridge English Qualifications and Tests
(iii. Occupational English Test (OET)(Conventional/Online))
200TOEFL IBT
46Pearson Test of English
51IELTS
5.5MUET
Band 4TOEFL Essentials (Online)
8- International applicants who do not meet the respective academic programme¡¯s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
- Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
- The applicants who have met the respective academic programme¡¯s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.
- Fundamentals of Marketing
- Fundamentals of Management
- Business Accounting
- Microeconomics
- Organisational Behaviour
- Business Information System
- Business Communication
- Macroeconomics
- Introduction to Digital Marketing
- Statistics and its Applications
- Co-Operative Placement 1
Electives (Choose one)
- Sustainability in Business
- Introduction to Branding
- Consumer Behaviour
- Marketing Analytic
- Marketing Processes
- Managing People
- Entrepreneurship
- Financial Management
- Business Research Method
- Internet and SEO Marketing
- Sales Management
- Operations Management
- Management Ethics
- Co-Operative Placement 2
- Social Media Marketing
- Strategic Marketing
- Integrated Marketing Communications
- Marketing Research Project A
- Marketing Research Project B
- Services Marketing
- Retail Brand Management
- International Sustainable Marketing
- Current Issues in Marketing
- Strategic Management
- Co-Operative Placement 3
- Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban)
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)
Local and international students:
- University Life
- Integrity and anti-corruption
- Extracurricular learning experience 1
- Extracurricular learning experience 2
- Extracurricular learning experience 3
- Philosophy and Contemporary Issues
All information is correct at the time of upload and Â鶹´«Ã½Ó³» University reserves the right to make amendments without prior notice.
Areas for career advancement after graduation:
- Marketing consultation and management
- Products planning and management
- Retail management
- Services planning and management
- Digital marketing planning and management
Local Students
Approximate Total Fees:
RM 75,080
International Students
Approximate Total Fees:
RM 88,400
Note: This is an estimated fee, as different countries have different visa processing charges and administrative fees. For more information, kindly refer to your region¡¯s counselor for the detailed fee breakdown.
| IDP Programme | Pathway | University | Country | Fee |
|---|---|---|---|---|
| B Business Management Major: Marketing | 1.5+1.5 | University of Queensland | Australia | AUD 48,160 |
| BA Marketing | 2+1 | University of the West of England, Bristol | United Kingdom | ?15,250 |
For enquiry, please contact us at [email protected] or call us at +603 9101 8880 ext 2066.
