Overview
This is the only degree in Malaysia to merge the best of both the branding and advertising fields. Designed for aspiring brand builders, the programme combines the strategic aspects of marketing with the creative aspects of advertising. If you are searching for a programme that equips you with the skills to plan and execute game-changing strategies..., the flexibility to adapt to changing dynamics and the attitude to go the distance, you have found it.- A unique degree offered only by Â鶹´«Ã½Ó³» in Malaysia
- Double major concentration on two most important areas of marketing
- 70% of the department staff are PhD holders
* This programme received a 100% graduate employability score in the Ministry of Higher Education¡¯s Graduate Employability 2022. (Source: )
Assessment
The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.
Duration and Mode of Study
The minimum duration of study to complete this degree programme is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.
Academic Requirements
?Â鶹´«Ã½Ó³» Foundation year
Pass, with a minimum CGPA of 2.0.
STPM
Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
?A-Level
Minimum 2 principals (D) in TWO subjects
?UEC
Minimum 5 credits (B6) and pass (C8) in Mathematics and English
?National Matriculation
Minimum CGPA of 2.0
?International Baccalaureate (IB)
Minimum score of 26 points in 6 subjects
Canadian Pre-U
Minimum average of 60% in 6 subjects
AUSMAT/HSC/ SACE/TEE/WACE
ATAR score 60% OR minimum 60% average in 5 subjects
Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Diploma
Minimum CGPA of 2.0
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
ENTRY REQUIREMENTS FOR FOUNDATION YEAR
SPM
Pass SPM with minimum 5 credits
O-Level
Minimum 5 credits (C)
UEC
Pass UEC with minimum 3 credits (B6)
Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
Minimum average of 50% (inclusive of Chemistry, Biology and Mathematics/Physics)
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
Minimum average of 60% (inclusive of Chemistry, Biology and Mathematics/Physics)
Note:
The requirement to pass Mathematics and English at SPM level in the first and second items can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.
English Language Requirements
For Local Students
MUET
Band 3SPM English Language
Grade B+SPM English Language 1119/O-Level/IGCSE
Grade CUEC English Language
Grade A2IELTS
Band 5.5TOEFL iBT
46- Applicants who have an academic qualification from a higher learning institution which uses English Language as a medium of instruction can be granted an exemption from the University English requirements and MQA requirement.
For International Students
Cambridge English Qualifications and Tests
(i. B1 Preliminary, B2 First, C1 Advanced C2 Proficiency )
160Cambridge English Qualifications and Testsbr/>(ii. Linguiskill Online)
160Cambridge English Qualifications and Testsbr/>(iii. Occupational English Test (OET)(Conventional/Online)
200TOEFL IBT
46Pearson Test of English
51IELTS
5.5MUET
Band 4TOEFL Essentials (Online)
8- International applicants who do not meet the respective academic programme¡¯s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).
- Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.
- The applicants who have met the respective academic programme¡¯s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.
- Fundamentals of Advertising
- Introduction to Digital Marketing
- Introduction to Branding
- Statistics and its Applications
- Microeconomics
- Macroeconomics
- Business Information System
- Organisational Behaviour
- Fundamentals of Marketing
- Co-Operative Placement 1
Elective 1 (Choose one)
- Visual Communication
- Sustainability in Business
- Fundamentals of Management
- Managing People
- Business Accounting
- Marketing Processes
- Consumer Behaviour
- Sales Management
- Financial Management
- Writing for Mass Communication
- Business Research Methods
- Management Ethics
- Internet and SEO Marketing
- Co-operative Placement 2
- Social Media Marketing
- Strategic Advertising Management
- Advertising Media Planning
- Strategic Management
- Operations Management
- Final Year Project A
- Strategic Brand Management
- Retail Brand Management
- Services Marketing
- Entrepreneurship
- Final Year Project B
- Co-Operative Placement 3
- Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban)
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)
Local and international students:
- University Life
- Integrity and anti-corruption
- Extracurricular learning experience 1
- Extracurricular learning experience 2
- Extracurricular learning experience 3
- Philosophy and Contemporary Issues
Areas of graduate employment include:
- Brand consultation and management
- Media planning and management
- Retail management
- Advertising planning and management
- Sales planning and management
Upon successful completion of the programme, students will be able to:
- Assess in-depth theories and concepts in business, particularly in branding and advertising.
- Apply in-depth and comprehensive business knowledge, mainly branding and advertising knowledge, to manage complex problems in business organizations using different approaches.
- Organize tasks/operations flexibly within business organizations.
- Demonstrate collaborative skills with diverse stakeholders.
- Demonstrate effective written and oral communication with diverse stakeholders.
- Demonstrate relevant digital skills for work/study.
- Analyse numerical and graphical data to assist decision-making in work/study.
- Demonstrate leadership skills and responsibility in managing business organizations.
- Identify self-improvement for academic and career development.
- Demonstrate entrepreneurship skills in resolving business problems.
- Practice ethics and professionalism when organizing tasks/decision-making.
Local Students
Approximate Total Fees:
RM 68,395
International Students
Approximate Total Fees:
RM 73,680
Note: This is an estimated fee, as different countries have different visa processing charges and administrative fees. For more information, kindly refer to your region¡¯s counselor for the detailed fee breakdown.
