Executive/Senior Executive/Manager, Marketing

Student Enrolment

Student Enrolment (Sales)

To drive and meet the student enrolment targets assigned for each term and a Key Performance Index of 120 students within the employment contract for the respective school within the campus.
To provide course counseling to prospective students and parents and ensure accurate information is presented to them.
To conduct a minimum number of follow-ups on enrolment leads as prescribed via phone, email, and messaging on daily basis, particularly during the peak student recruitment period.
To follow up and assist in student admission and enrolment process.
To participate in education fairs, student recruitment activities, and marketing events as assigned.
To follow up consistently and effectively on all student leads from point of inquiry to enrolment.

Student Recruitment Management

To support the Manager in leading and managing the team of marketing staff
To achieve overall student enrolment target per intake at minimum growth rate of 20% per intake or as specified by management.
To spearhead digital, SMS and telemarketing campaign during recruitment period.
To spearhead the business development for present and new projects.
To continuously identify and diversify new student recruitment sources and market niches in order to meet enrolment target.
To seek new recruitment agents and ensure excellent service and support given to agents.

Print & Digital Advertising

To work with the Group Corporate Affairs and Principals on the corporate and tactical advertising campaign creative and media plans.
Maximize advertising budget by ensuring that the School��s creative message and media activities are consistent.
To Review the School��s market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
To monitor and maintain media schedules as well as prompt settlement of invoices.
To manage the A&P spending and budget.
To ensure advertisement targets are met in terms of lead gen and sales conversion.

Events

To plan, organise & coordinate all open days, education fairs, previews and marketing events.
To ensure event targets are met in terms of turnout, lead gen and sales conversion.

Website and Social Media

To ensure timely and accurate website updates on information and promotions.
To develop and implement the School��s social media strategies by increasing leads/ traffics/fan base with interactive activities.
To work with Group Corporate Affairs to develop website content and make continual enhancements to improve SEO results

Collaterals

To coordinate and execute the production of printed materials (brochures, banners, buntings, leaflets, etc), with the assistance of Group Corporate Affairs.
To ensure best-priced quotations and raise purchase requisitions for all production and printing-related services.
To supervise and budget for quality gift items as appropriate. Ensure correct usage of the school��s logo on gift items as stipulated in the corporate ID manual.
To produce sales enablement tools such as demo videos, presentations, and webinars.
To monitor and track inventory of all marketing collaterals.

Others

Budget

To oversee Marcom��s budget and track expenses for Schools Group to ensure cost effectiveness and ROI.
To be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work occasional evenings.
To carry out such other duties as may be required by the Manager.

Services and Administrative

To conduct market survey and prepare market analysis quarterly.
To maintain process and operational efficiency of the department as well as keeping the team motivated.
To ensure all the marketing reports are complete on a timely manner.
To ensure sufficient resources to cope with the internal and external activities.

Development

To assist in the development projects and programmes of activities undertaken by the Marketing such as:
- The implementation of customer care survey / feedback.
- Any other projects that may arise from time to time.
To carry out such other duties that may be assigned to you from time to time by the person acting on behalf of �鶹��ýӳ�� Schools Group.

Bachelor��s degree in any field.
Minimum 4 years relevant working experience.
Highly performance driven and result oriented.
Excellent communication skills.
Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.
Strong communication, presentation and interpersonal skills and abilities.
Possess own transport.
Flexible and willing to take on occasional responsibilities outside standard duties and responsibilities.
Willing to travel and work on weekends during peak season.
Possesses strong command of English.
Preferably fluent in Bahasa and a form of Chinese or another language.

Deadline: 31 Dec 2025 | Last Update: 26 Sep 2024

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