Assistant Professor Nur Mashita Binti Kamalun Ariffin
Assistant Professor | Department of Arts and Design
Academic Qualifications
MA Design Technology
BA (Hons) Art and Design (Fashion)
Areas of Interest
Fashion Design
Fashion Manufacture
Additional Profiles
- Senior Designer for MUSULMAN Sdn. Bhd., a local fashion brand.
- On-line business, self-labelling for Muslimah¡¯s every day wear.
Current Research Project
- UPCYCLE FASHION PRACTICE TOWARDS SUSTAINABLE GARMENT INDUSTRY IN MALAYSIA (PHD)- Brief Summary: -To explore the procedures encompassing the ideology of sustainable approaches in fashion design, namely upcycling, zero-waste design and the use of low impact materials.
Status: Year 2021 (On-going)
- Application of Traditional Graphic Elements of Old Shanghai Calendar onto Souvenir Items - Brief summary: This study explores the application of old Shanghai calendar graphic elements on designed products with a combination of Western and Chinese influences. The purpose of the study is to make old Shanghai calendar elements reappear in a new visual charms to attarct younger to appreciate its uniqueness.
Status: Year 2021 (On-going)
- Influence of Peranakan Legacy on Handbag Surface Decoration For Enhancing Perchase Intention of Malaysian Consumers Towards Local Brand - Brief summary: This study explores the possibie influence of Peranakan Legacy on Handbag Surface Decoration. Quantitative research will be used to collect data from potentail customers in Klang Valley area.
Status: Year 2021 (On-going)
Conference
- Art, Culture & Heritage fro Societal Wellbeing: Developing Transformational Strategies - 15th & 16th Dec 2021, Online Platform, UITM
